Engagements
What you pay for is a combination: our founder's experience in commercial operations across several SaaS clients, the judgment that comes with it, a methodology built across 100+ commercial engagements, and our own tools. Applied to your case, it produces a commercial opinion, recommendations, plans and guidance, in whichever format your team works in.
It adds to the diligence already done and replaces none of it. Financial, legal and technical diligence stay with the specialists who do them, and your deal team's own work stays the starting point. We answer the commercial question none of them is set up to answer, and help the team act on the answer after the close.
Before you buy or invest
Independent sponsors, search funds, small-cap private equity, family offices and holdcos acquiring B2B SaaS, and venture and growth investors backing it.
- The problem
- Financial, legal and technical diligence each have a specialist. The commercial case, which decides the outcome whether you are buying the company or backing it, is the one workstream nobody independently tests. You have weeks rather than months, a company that controls access to its own customers, and no published research on a business this size.
- How we solve it
- We read the case the way operators who have run SaaS commercial teams read it, with a method that decides what gets tested and how deep, so the time goes into judgment rather than gathering. You get our commercial opinion, including whether we would put our own money in on the commercial case alone, the opportunities and risks behind it, levers and questions for the negotiation, and what should change once the deal is done, in the format your investment committee reads.
Engagement 1 of 4
No seller access needed. It runs on the information you already hold and on public and inferable signal, before you have a seat at the table.
A Commercial Thesis Review is an early, independent commercial opinion on a B2B SaaS acquisition or investment target, formed before the seller opens anything. We read the information you already hold, and what the company shows publicly, with over a decade of SaaS commercial operations behind the reading, and tell you whether the case survives first contact, what to test next and whether the target is worth an exclusivity period. It runs in 4 to 6 weeks.
- Duration
- 4 to 6 weeks
- Fee
- from EUR 25,000
Engagement 2 of 4
Runs with seller cooperation. Primary interviews and live sales call observation are what separate this from a Commercial Thesis Review.
A Commercial Assessment is full buy-side commercial diligence on a B2B SaaS target, run with the seller's cooperation and alongside the financial, legal and technical workstreams, not in place of them. It answers whether the growth potential is real, whether the commercial engine works without the founder, what the market says when nobody is preparing the answer, and how the company should be selling instead. It runs in 6 to 12 weeks and ends in our commercial opinion, the levers for the negotiation and what should change after the close.
- Duration
- 6 to 12 weeks
- Fee
- EUR 55,000 to 85,000
After it closes
New owners, lead investors after a round, operating CEOs, and the boards behind them.
- The problem
- You now own or back a commercial engine you did not build. The first 100 days set the trajectory, and everything identified in diligence quietly expires if nobody owns it.
- How we solve it
- We work as your commercial adviser, in focused sessions with the company's key executives. The findings, ours or those of the diligence already done, become a plan with owners and dates: the ideal customer profile, the GTM plan, pricing and packaging, the sales narrative, stage gates and the operating dashboard. The team does the work, you see what is moving, and we stay long enough to find out whether it worked.
Engagement 3 of 4
Runs after the close or the round, in focused working sessions with the company's key executives rather than across a table from them.
GTM Engine is a 100-day engagement after the close or the round that turns diligence findings, ours or those of the diligence already done, into a working commercial plan for a B2B SaaS company. We work as the owner's or investor's commercial adviser, in focused sessions with the company's key executives, across the ideal customer profile, the GTM plan, pricing and packaging, the sales process and the operating dashboard. The plan is built with the team, and the team does the work.
- Duration
- 100 days
- Fee
- from EUR 95,000
Engagement 4 of 4
A standing seat rather than a project. Continuity is the deliverable.
Board seat and advisory is a continuing non-executive engagement with an acquired B2B SaaS company, running 12 months or longer. It covers quarterly board attendance and a monthly call with the CEO, and exists to keep a commercial strategy on course after the engagement that produced it has ended. It keeps the judgment that shaped the plan in the room while the plan is executed.
- Duration
- 12 months minimum
- Fee
- from EUR 7,500 per month
Fixed fee and fixed timeline. Fees are never contingent on a transaction closing, because the entire value of this work is that it has no stake in the answer. Before work starts, we agree the concrete scope of the engagement with you: the timeline, the deliverables and their format, and the number of key meetings and interviews.