Independent sponsors and search funds
For independent sponsors and search funds acquiring B2B SaaS, the commercial case is not one workstream among several, it is the entire investment thesis, and you will personally live inside the answer for the next 5 years. We test that case before you commit and help you act on it after you close.
The problem you have
One deal, and you will be running it. The commercial case is not a workstream, it is the entire thesis, and you live inside the answer for the next 5 years. You are also raising against the deal rather than from a committed fund, so the diligence has to convince investors who were not in the room when you fell for the company.
What this is worth to you
A verdict your investors can act on, and a 100-day plan you can start the week you close. Whoever tested the commercial case is best placed to help you fix it, which means the diligence spend does double duty instead of being filed after signing.
Where it fits in your process
Commercial Thesis Review
No seller access needed. It runs on the information you already hold and on public and inferable signal, before you have a seat at the table.
A Commercial Thesis Review is an early, independent commercial opinion on a B2B SaaS acquisition or investment target, formed before the seller opens anything. We read the information you already hold, and what the company shows publicly, with over a decade of SaaS commercial operations behind the reading, and tell you whether the case survives first contact, what to test next and whether the target is worth an exclusivity period. It runs in 4 to 6 weeks.
4 to 6 weeks.
Commercial Assessment
Runs with seller cooperation. Primary interviews and live sales call observation are what separate this from a Commercial Thesis Review.
A Commercial Assessment is full buy-side commercial diligence on a B2B SaaS target, run with the seller's cooperation and alongside the financial, legal and technical workstreams, not in place of them. It answers whether the growth potential is real, whether the commercial engine works without the founder, what the market says when nobody is preparing the answer, and how the company should be selling instead. It runs in 6 to 12 weeks and ends in our commercial opinion, the levers for the negotiation and what should change after the close.
6 to 12 weeks.
GTM Engine, first 100 days
Runs after the close or the round, in focused working sessions with the company's key executives rather than across a table from them.
GTM Engine is a 100-day engagement after the close or the round that turns diligence findings, ours or those of the diligence already done, into a working commercial plan for a B2B SaaS company. We work as the owner's or investor's commercial adviser, in focused sessions with the company's key executives, across the ideal customer profile, the GTM plan, pricing and packaging, the sales process and the operating dashboard. The plan is built with the team, and the team does the work.
100 days.
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