Family offices and holdcos
For family offices and holdcos acquiring B2B SaaS to hold for a decade rather than to exit in 5 years, we assess commercial durability: whether the engine keeps compounding without heroics, where its real ceiling is, and which risks matter on a 10-year view.
The problem you have
You hold for a decade, not for 5 years, so a commercial engine that runs out of road in year 3 is a worse outcome for you than for anyone else at the table. Software is also not the category you know best, and the usual checks that work on an industrial business do not exist here: no analyst covers a company this size, the competitive set is fuzzy, and market sizing is top-down and unfalsifiable.
What this is worth to you
A read on durability rather than on the exit: whether this keeps compounding without heroics, what the ceiling actually is, and which of the risks matter over 10 years rather than over 3. Then, if you want it, someone at board level who knows what was promised in diligence and can say whether it is happening.
Where it fits in your process
Commercial Thesis Review
No seller access needed. It runs on the information you already hold and on public and inferable signal, before you have a seat at the table.
A Commercial Thesis Review is an early, independent commercial opinion on a B2B SaaS acquisition or investment target, formed before the seller opens anything. We read the information you already hold, and what the company shows publicly, with over a decade of SaaS commercial operations behind the reading, and tell you whether the case survives first contact, what to test next and whether the target is worth an exclusivity period. It runs in 4 to 6 weeks.
4 to 6 weeks.
Commercial Assessment
Runs with seller cooperation. Primary interviews and live sales call observation are what separate this from a Commercial Thesis Review.
A Commercial Assessment is full buy-side commercial diligence on a B2B SaaS target, run with the seller's cooperation and alongside the financial, legal and technical workstreams, not in place of them. It answers whether the growth potential is real, whether the commercial engine works without the founder, what the market says when nobody is preparing the answer, and how the company should be selling instead. It runs in 6 to 12 weeks and ends in our commercial opinion, the levers for the negotiation and what should change after the close.
6 to 12 weeks.
Board seat and advisory
A standing seat rather than a project. Continuity is the deliverable.
Board seat and advisory is a continuing non-executive engagement with an acquired B2B SaaS company, running 12 months or longer. It covers quarterly board attendance and a monthly call with the CEO, and exists to keep a commercial strategy on course after the engagement that produced it has ended. It keeps the judgment that shaped the plan in the room while the plan is executed.
12 months minimum.
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